Marketing & Promotional Planning 101

In a tight economy, developing a targeted marketing strategy can make a huge difference to your bottom line. The key is to focus your marketing and sales efforts on the right targets with the right message using a coordinated plan. These sessions will give you a framework to create an effective marketing plan and promotional strategy with clear objectives. Attendees will be given worksheets to complete before attending the seminar. Space is limited so please register early. 

Program Outline:
Marketing Plan Framework

• Setting Objectives
• Defining Target Audiences
• Clarifying Products/Services
• Unique Selling Proposition

• Media Strategy
• Public Relations
• Social Media & Promotions
• Marketing Materials